About Us

California Beverage Retailers Association

P.O. Box 56686

Sherman Oaks, CA 91413

(818) 693-5561



About the California Beverage Retailers Association


The California Beverage Retailers Association (CBRA) was founded in 1949 and incorporated in 1960 by a small group of men representing retail licensees in this state. Their purpose was to present a unified industry voice on mutual problems. From the beginning they knew that together they could accomplish things that none of them could do individually. Over the years, the CBRA has been a strong influence for the good of the retail liquor industry with the State Legislature, the Department of Alcoholic Beverage Control, and has supported numerous charitable causes on behalf of the retail alcoholic beverage industry.


Today the CBRA is the only statewide organization representing retail licensees. First and foremost the organization stands ready to represent and support its membership. It provides a forum where retailers can get together and solve mutual problems. It is a point of contact where members can find the information and resources to continue and grow their businesses. The CBRA maintains a dialog with other industry groups and is a member of national groups including the prestigious Aberdeen Retail Channel Advisory Council.


Now, more than ever, access to your industry is paramount. CBRA membership is an investment in networking opportunities that benefit you every day, all year. For the first time in 20 years the CBRA is open to new members. Explore our Website and check out our unique services. Read our newsletter. Then fill out an application and start taking advantage of members only benefits today.